Connect your Zoho Commerce store to Google Shopping (Google Merchant Center)
As all businesses, from education to grocers, are moving online, Zoho Commerce recently launched the "Online in 60 Minutes" campaign where we help retailers publish their fully functional ecommerce websites quickly and easily. So far, we've helped 200+ retailers see how simple transitioning to digital can be.
Once an online store is created, the next big task for businesses is to get customers to their store. Unless you, the retailer, have budgets for paid advertising, your store might take six months to a year to build traffic. That's usually too long for any new business.
This is where Zoho Commerce's integration with Google Merchant Center comes in.
What is Google Merchant Center?
Google Merchant Center helps you get your shop and product info into Google so it's available to shoppers when they search on a Google property.
As a Zoho Commerce customer, doing this is easy—just initiate the integration, and your product feed and store information will get synced with the Google platform.
Why should you integrate with Google Merchant Center?
There are three main benefits to integrating with Google Merchant Center:- It's powerful: if you set up your products well on Google Merchant Center, your store's online reach has the opportunity to increase tremendously.
- It's easy: There are only a few easy steps you have to follow to set up your store and activate the integration. Once done, you'll be able to list your products on Google Merchant Center.
- It's free: Google Merchant Center has free listings for your products. Combined with the one year free* offer from Zoho Commerce, all it takes is a little time to find success!
How to integrate with Google Merchant Center
Now that you're ready to integrate your Zoho Commerce store with Google Merchant Center, the first step is to have a functional Zoho Commerce store up and running. If you have that, here's what's next:
1. On your Zoho Commerce store,
Go to Settings and find Google Shopping under Integrations.
Click on Google Shopping.
You will now be re-directed to your account on Zoho Inventory.
(Note: If you're managing products and inventory through Zoho Commerce, your Zoho Inventory account is free; you just have to access it to authorise the integration. No other cost/action is associated with this unless you choose to use the Zoho Inventory product to manage your day-to-day store operations.)
2. To connect your Zoho Inventory account with a Google Merchant Center (GMC) account:
- a.Go to Settings and find Sales and Marketing under Integrations.
- b.Click the Connect to Google Merchant Center button.
- c.Choose a Google account to connect with Zoho Inventory.
- d.Grant the necessary permissions for Google to access your account.
- e. Make sure your website meets all the Google Shopping requirements and click Continue. The below-mentioned pages and details need to be available for your website.
- f. If your Google account is already connected with Merchant Center accounts, choose one and click Continue to proceed or Create a New Account to start a new Merchant Center Account.
- g.If you choose to create a new Merchant Center Account, you will be redirected to the setup page where you need to provide your Business Display Name and Business Website.
- h. Click Create Account to continue.
- i.Select the details you want to push to your GMC account and click Continue to set up your GMC integration.
Note: If you have an integrated Zoho Commerce store, the shipping zones and tax
information of your store gets pushed to GMC automatically if you select "All Products"
under Product Sync Type.
Additionally, if you select this, on successful integration, the items in your store
will automatically be synced with your Google Merchant Center account.
Field Mapping
Choose the Zoho Inventory fields to map with the corresponding GMC fields.
- j. If a particular field is not present in Zoho Inventory, select the Add Identical GMC Field option from the field dropdown. A new field with an identical name will be created in the backend of Zoho Inventory and will be mapped to the corresponding GMC field.
- k.Click Save and Complete to successfully integrate your Zoho Inventory account with GMC.
Once the field mapping is complete, your products and store information should automatically start to sync with GMC.
After the sync completes, you can sign in to https://www.google.com/retail/solutions/merchant-center/ for further action!
Go back to offer